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Lead Paragraph

The lead paragraph or summary text is intended as an introduction, preceding a longer body of text.

Use it to give the reader an idea of what the succeeding text is about. The shorter the better; ideally visitors will get an idea of the content of your page at a glance (rather than having to pick through long sentences with long words. The first paragraph under the page title on this page is in lead paragraph style.

  • Keep it to three to six lines long 
  • Only use one lead paragraph per page, right after the Page title (H1)

Example

Rather long
Your Visit
Welcome to the Your Visit section! The pages in this section are designed to help you navigate your visit to the hospital. Find information about when you can visit, and where you can buy food. We also have gift shops. Here you'll also find a list of places to stay near the hospital so you are able to plan your visit.

Better
Your Visit
Coming to the hospital? We're here to help make your visit go as smoothly as possible.

SOURCE: Lead Paragraph ( )
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