PHSA’s websites are often people’s first experience of a program or service. The websites:
- Represent the brand, purpose and mandate of a program or service
- Act as the front door of the organization, providing access to information and services that their audiences need
A website is not a collaboration space for operational work; a digital health system; a learning management system; or a virtual health channel. See below for
definitions of these.
- Each PHSA website should have
website goals that the program’s leadership team and website sponsor have signed off on. The website should only include content that meets one or more of those goals
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Less is more: cut the clutter and make it easier for people to get what they need
- The website is
not a document repository. Do not put documents on the website just so that people can link to them more easily. Any document included on the website must serve the content needs of the web page it is linked from
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Only fresh content: no archives of newsletters, event materials etc. This ensures current and accurate search results
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Don’t duplicate what other organizations do better. E.g., if there is content about a topic on HealthLink BC, link to that instead – ideally with one link to a topic, not lots of links to individual articles or documents
- The following do not work well on screen and should not be included on the website:
- Posters
- QR codes (these can also cause privacy issues)
- Images with large amounts of text
- Infographics
- All content must meet PHSA’s
style and brand standards – see below
- All content must comply with federal and provincial laws concerning privacy and security of personal information
- Any web feature or functionality that collects data, including simple forms, must first undergo a
Privacy Impact Assessment [POD intranet link]
- All content must meet PHSA’s
graphic brand standards [POD intranet link], including:
- Visual identity
- Logo use
- Program name guidelines
- Colour palette
- Graphic elements
- Typography
- All content must follow the
PHSA style guide [POD intranet link], including brand voice and tone
- All content should be written according to the best practices set out in the Web Editor Hub
-
Approval process for website changes and projects
- Definitions:
-
Collaboration space for operational work: an online space on an internal network, where a closed group of people can chat or share content such as documents. Examples include SharePoint teamsites, and Microsoft Teams channels
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Digital health system: an online system for providing health care, including securely storing health information, enabling electronic ordering, connecting with other electronic health systems, etc. Examples include Cerner CST and CareConnect.
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Learning management system (LMS): an online learning site that requires users to log in. An LMS typically allows users to track progress, saves test results, and issues electronic certificates. Examples include LearningHub and the Trans Care BC Education Centre.
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Virtual health channel: A digital or other electronic channel that allows patients to connect with health care providers without an in-person visit. Examples include Zoom for Healthcare and telehealth.
